Special effects for fashion shows
Low fog on the runway, a curtain of sparks for the finale, bubbles, snow or confetti: Pyred creates the atmosphere around your collection, from Paris Fashion Week to the launch of a new line.
The collection is the star. The effect sets the stage.
What makes a fashion show different
A fashion show is short, precise and shot from every angle. The effect has to support the collection without taking over: the right amount of fog for the light and the photographers, a finale that hits on the music, and nothing that lands on the garments unless that is the idea.
Fashion shows also take place in places that were not built for effects: hotels, swimming pools, factories, museums and showrooms. We look at what is possible there, arrange it with the venue and put it in the safety file.
Effects for the runway
- Low fog: a white layer on the runway, so the models seem to walk on clouds
- Haze: a light mist that makes the light beams visible
- Bubbles and snow for a poetic or winter collection
- A curtain of sparks or spark fountains for the finale
- Confetti, streamers or CO₂ for the last walk
- Flames and lasers for a bold, dramatic show
References
- Christian Louboutin, “Louboutin is Burning”, the Spring/Summer 2025 show during Paris Fashion Week (2024): smoke and bubble effects around the pool of the Molitor in Paris, in a show created with David LaChapelle, choreographed by Blanca Li and performed by the French Olympic artistic swimming team
- Fashion shows for La Strada Fashion in Belgium, 2016–2024
- Fashion and luxury brands such as Marlies Dekkers and Histoire d’Or
Other sectors
Pyred works for every kind of stage:
Frequently asked questions
Will the effects damage the collection?
We choose and place every effect with the collection in mind, and test it with you where needed. Nothing lands on the garments unless that is part of the concept.
Can you work in a hotel, museum or swimming pool?
Yes. We arrange the effects with the venue beforehand and prepare the safety file for that location.
Is the fog a problem for photographers?
No, when it is dosed well. Low fog stays on the floor, and we adjust the amount of haze to the light and the cameras during the rehearsal.