Pyred at your service

Pyred is where passion ignites and imagination explodes. Born from the legacy of AVM-SFX, Pyred is the new name for a team that has spent two decades turning ideas into jaw-dropping experiences. Led by Emerson Wellens and Xavier Kosolosky, we live for the moments that make hearts race and crowds erupt in awe.

We don't just want crowds to see it. We want them to remember it.

Emerson

2006

Emerson Wellens lays the foundations of AVM-SFX, now called Red and branched into Pyred and Hyred.

2013

Former AVM-SFX fires Europe’s first colored smoke comets, a bold move towards new horizons.

2015

Joined by Xavier Kosolosky, we secure an official pyrotechnic storage facility. A crucial step to expand safe, large-scale productions.

2021

Our team conquers brand new headquarters, enabling greater scale, integrated studios, and full creative control.

2023

Setting sail for new shores with offices in Dubai, expanding our global footprint.

Crafting Lasting Memories

We don’t just create special effects, we craft emotions, memories, and moments that stay with you long after the lights go down. From epic pyrotechnics to dazzling smoke, sparks, and flame, every effect is designed to thrill. It’s the rush, the magic, and the artistry that drives us.

Dive into our projects

Warning: Pyred is not for the faint-hearted. Ready to feel the magic?

Push for Perfection

At Pyred, innovation and perfection go hand in hand. We push the limits, blend cutting-edge technology with creative daring, and adapt to every stage, screen, or sky. Our mission is simple: make every show unforgettable.

Turning Curiosity into Experience

Everything we do starts with curiosity, the drive to push a button no one’s pushed before, to light a moment no one forgets. We have innovation at our core, plus our specialists are trained and certified. They are experienced and hardened by real-world shows where perfection isn’t optional.

Pyred is fire, motion, and magic. A promise to turn every event into an unforgettable spectacle. 

Pyred for Your Show, Around the Globe

Armed with a world-class toolkit from brands we trust, we build effects that hit harder, shine brighter, and never fail when the countdown hits zero. From Belgium to Dubai, we carry our craft across borders, bringing the same Pyred precision to festivals, stadiums, rooftops and runways around the world.

Give us a call

Time to get started, let's blow some minds together.